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Explanation of Marketing Resources by Ron Kurtus - Succeed in Marketing. Key words: business, strategy, product, price, placement, distribution, showroom, promotion, advertising, publicity, sales, School for Champions. Copyright © Restrictions

Marketing Resources

by Ron Kurtus (18 November 2009)

The following material consists of marketing resources. If you have any suggested additions or corrections to this list, let me know.



The Marketing Concept -

Marketing Mix - Wikipedia

The Marketing Mix -

The Marketing Mix (The 4 P's of Marketing) -

Marketing mix (Price, Place, Promotion, Product) - The Times 100 (UK)

Marketing, Advertising, and PR -

Marketing Communications - Wikipedia

STC Marketing Communication SIG - Society for Technical Communication Special Interest Group


Product Marketing - Wikipedia

Product Mix -

Taking Your New Product to Market - Microsoft Small Business Center


Pricing Strategy -

Pricing - Wikipedia

Value in Marketing - Wikipedia

Psychological Pricing - Wikipedia

99-cent pricing hooks shoppers - Pittsburgh Post-Gazette; 17 December 2006


Product Placement - It Works for Small Businesses Too -

Product placement - you can't escape it - USA Today; 10/10/06

How Product Placement Works -

Distribution Channel Strategy -

What's Your Distribution Strategy? - Business Owner's Toolkit


Promotion - Introduction to the promotional mix -

Promotional Mix - Wikipedia

How To Establish A Promotional Mix -

Promotion in Marketing - Wikipedia

Marketing vs. Advertising: What's the Difference? -

Advertising - Wikipedia

Advertising Education Foundation - Advertising exhibits and classroom resources

Promotional Mix in Detail -

Publicity - Wikipedia

Brand Equity -


e-Business marketing - Marketing-led business -

Internet Marketing - Wikipedia

e-Business marketing - Promoting a business online (introduction) -


The Portable MBA in Marketing by Charles D. Schewe and Alexander Hiam - Covers most of marketing topics taught in MBA programs

Top-rated books on Marketing

Top-rated books on Promotion

Top-rated books on Advertising


Use these resources to help you in learning about Marketing.

Seek to excel

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