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Explanation of Google Adsense Unit Sizes by Ron Kurtus - Succeed in eCommerce: Running an Online or Internet Business. Key words: Ad Unit, Link Unit, page size, leaderboard, rectangle, School for Champions. Copyright © Restrictions

Google Adsense Unit Sizes

by Ron Kurtus (5 April 2010)

Google Adsense provides a variety of Ad Unit and Link Unit sizes. You can select the appropriate sizes to accommodate the design of your web page. You can also see what size and format Units would fit in our pages.

Note: Google only allows a maximum or three Ad Units and/or three Link Units per page.

Questions you may have include:

This lesson will answer those questions.



Ad Unit sizes

Adsense Ad Units are direct links to advertiser's website. The are available as text-only, text and image and image-only.

Recommended Ad Units

Google Adsense recommends the following four Ad Units.

Since it does not fit in our page columns, the 728 x 90 Leaderboard is at top of the page. It is typically an image-only Unit.

The actual sizes of the other Ad Units are:

300 x 250 Medium Rectangle Ad Unit 160 x 600 Wide Skyscraper Ad Unit
336 x 280 Large Rectangle Ad Unit

Other horizontal

468 x 60 Banner Ad Unit

234 x 60 Half Banner Ad Unit

Other vertical

120 x 600 Skyscraper Ad Unit 120 x 240 Vertical Banner Ad Unit

Other square

250 x 250 Square Ad Unit 200 x 200 Small Square Ad Unit
125 x125 Button Ad Unit 180 x 150 Small Rectangle Ad Unit

Link Unit sizes

Link Units simply consist of one or two words, indicating a link subject. When clicked, they show a listing of Adsense lists, which can be clicked to go to the advertiser's website. You can have four or five links in each Link Unit.

Since it does not fit in our page columns, the 728 x 15 Link Unit format is at top of the page.

The actual sizes of the other Link Units are:

468 x 14 Link Unit

200 x 90 Link Unit 120 x 90 Link Unit
180 x 90 Link Unit 160 x 90 Link Unit

Make selection

You can see where the various Ad Units and Link Units will fit in within your web pages.

Our lesson pages

The left column in the present page format is 140 px wide with a left padding of 20 px. Thus, only a 120 px wide ad can be used in the column.

The main column is 640 px wide, allowing for every Ad Unit, except the leaderboard.

Subject pages

The third, right column is available in the main subject files. That could be expanded to 160 px.

Summary

Google Adsense provides a variety of Ad Unit and Link Unit sizes. You can select the appropriate sizes to accommodate the design of your web page, as well as see what size and format Units would fit in our pages.


Study how people use your website


Resources and references

Ron Kurtus' Credentials

Websites

eCommerce Resources

Books

Top-rated books about Online Business

Top-rated books about eCommerce


Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.


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www.school-for-champions.com/ecommerce/google_adsense_unit_sizes.htm

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