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Explanation of Google Adsense Unit Formats by Ron Kurtus - Succeed in eCommerce: Running an Online or Internet Business. Key words: Ad Unit, Link Unit, placement, website, revenue, money, banner, skyscraper, School for Champions. Copyright © Restrictions

Google Adsense Unit Formats

by Ron Kurtus (2 April 2010)

Google Adsense provides a variety of Ad Unit and Link Unit formats for participants in their program. Ad Units are the most effective for gaining revenue, so the format and placement of those ads should be your first consideration. Link Unit formats can be more as convenient on your web pages.

Questions you may have include:

This lesson will answer those questions.



Ad Units

Ad Units consist of one to several links to advertisers. They can contain text and/or images. You get a commission on for each click on an Ad Unit.

You can choose and ad type and an ad format. You also have choices of color scheme, fonts and corner styles. There is also an option to define channels for tracking the success of the ad.

Ad type

Ad format

Google recommends four ad formats that they feel provide the best results. There are several other formats that may also be used.

Recommended

Other - Horizontal

Other - Vertical

Other - Square

Link Units

Link Units consist of several words that indicate the subject of the link. When a user clicks on a link, a page consisting of a series of related ads are displayed. The person can then click on another ad that will then display the advertiser's website.

Pros and cons

Although Link Units are compact, they do not provide a commission for the first user click. Instead, the person must make a second selection to give you a commission. Often people will not bother with the second click, unless they are specifically looking for something.

Formats

The formats for Link Units are a horizontal line of links or a vertical listing of links. You can choose whether to include 4 or 5 links in your Link Unit. You can also choose the color scheme for the unit.

There is also an option to define channels for tracking the success of the ad.

Horizontal

Vertical

Selecting a format

You are allowed a maximum of three Ad Units and three Link Units on a web page. Care should be taken in selecting the optimal locations for your Ad Units, since that is where most of your revenue will come from. The size used should depend on your page layout.

Link Units can be added in convenient locations as a fill-in.

Summary

There are a variety of Google Adsense Ad Unit and Link Unit formats for you to use. Ad Units are the most effective for gaining revenue, so the format and placement of those ads should be your first consideration. Link Unit formats can be more as convenient on your web pages.


Consider how people do things


Resources and references

Ron Kurtus' Credentials

Websites

Google Adsense

Adsense Help

eCommerce Resources

Books

Top-rated books about Online Business

Top-rated books about eCommerce


Questions and comments

Do you have any questions, comments, or opinions on this subject? If so, send an email with your feedback. I will try to get back to you as soon as possible.


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